Product discovery
Stakeholder and SME interviews, generative research, knowns and unknowns, and opportunity framing.
John Taesup KimAbout
A hands-on designer for the messy middle.
I have spent 12 years helping teams understand complicated systems, define the right problem, and make a direction tangible enough to test.
I work best as a senior individual contributor or consultant—close to users, workflows, prototypes, and the cross-functional decisions that determine whether an idea can actually be built.
What I bring
Discovery with a bias toward making.
Workflow design
Complex journey mapping, information architecture, interaction design, and service-level thinking.
Prototyping
Figma concepts and testable prototypes that help teams reason through edge cases and tradeoffs.
Product strategy support
Evidence, narratives, and tangible concepts that help product leaders make better strategic decisions.
Design-to-development
Early architecture partnership, annotated handoffs, design systems, and AI-assisted design documentation.
Across industries
Healthcare depth. Broad product range.
My recent work spans clinical operations, scheduling, responsible AI, and professional marketplaces. Earlier consulting work included logistics, aviation, financial services, telecommunications, and consumer products. The common thread is not an industry—it is making complex work clearer.